26 Must-have Real Estate Marketing Tools for 2024

It’s great for collaborative design projects with your team, works on all your devices, and has tons of images and graphics to choose from. If you are looking to add real estate exposure to your portfolio and are comfortable with the technical and regulatory aspects of purchasing crypto tokens, Lofty may pose an exciting investment opportunity. To stay ahead of the rising trends in real estate, keep your eye on our resource center here.

By offering a commission-free model, reAlpha positions itself to capture market share in a post-NAR settlement landscape. However, the company’s financial performance will depend on its ability to monetize through other means, such as title services. Continuously track AI solutions’ performance and impact on business operations. Create a feedback loop to collect user input and mark the areas for improvement.

ReAlpha brings their end-to-end commission-free homebuying platform to mobile devices, aiming to provide an easy and affordable way to buy a home completely by phone. The acquisition of Hyperfast for title services integration is a strategic move to diversify revenue streams. Future plans to include mortgage brokerage and insurance services could further enhance profitability. Investors should monitor user acquisition costs and retention rates as key metrics for the app’s success. However, the app’s success hinges on user adoption and the effectiveness of its AI in replicating human expertise. The integration of title services through the Hyperfast acquisition is a strategic move, but the absence of mortgage and insurance services currently limits its ‘one-stop-shop’ appeal.

It not only has the power to streamline transactions and enhance property management but also transform how we interact with real estate markets. This blog will dive into a myriad of such applications and uncover real-world examples like Zillow, Trulia and more that illustrate AI’s transformative impact in the industry. For example, in some markets, postcards work exceptionally well, while they fall flat in others. Video works great, especially for clients not local to your market, whereas postcards may be a little more difficult to use effectively. If you’re looking for an all-in-one marketing solution that includes a real estate website, lead generation, an intuitive CRM and lead nurturing, CINC is a feature-rich solution.

Will using AI tools require me to change my current way of working?

Using AI tools can streamline your lead generation efforts, helping you focus your time and energy on the most promising prospects. ReAlpha’s introduction aligns with major shifts in the real estate sector after the NAR agreed to settle certain lawsuits upon being found to have violated antitrust laws, resulting in inflated fees paid to buy-side agents. This development is expected to result in the end of the standard six percent sales commission, which equates to approximately $100 billion in realtor fees paid annually.

In addition, chat responses can take time, leaving room for improvement when it comes to customer service. Lofty tokens are sold for $50 each when a new property is funded, which means there are a few thousand tokens per property. Lofty provides a high level of transparency regarding the token liquidity on its marketplace as well as the fees users are charged to trade on the platform and deposit funds. However, Lofty does not provide regular reporting about the state of its business. A whopping 91% of businesses are using video as one of the most important marketing methods in their toolkit in 2023, an all-time high. Because these chatbots produce written responses, they can be used to help agents write more engaging social media posts.

The app’s commission-free model aligns well with recent NAR rule changes, potentially disrupting traditional buyer’s agent roles. Key features like Claire, the AI agent and AI-generated search could revolutionize home buying. Asset managers and real estate investors can now strategically distribute cash across a variety of properties and markets owing to AI-driven portfolio optimization tools. To optimize portfolio composition, these real estate AI tools examine past performance data, market trends, risk profiles, and investor preferences.

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On the other hand, ChatGPT’s response fleshed out titles, content, and even gave a nice reminder at the end that’s actionable and helps you firm up the reasoning behind each content idea. Netguru has experience in creating ChatGPT rapid generative AI prototypes in various industries – reach out to learn how we can support you. It’s easy to see why turning to real estate description generators is the most affordable solution for realtors.

According to McKinsey, GenAI has the potential to completely transform the real estate industry. It could generate between $110 to $180 billion in value in the coming years. Despite this fact, many organizations don’t know yet how to make the most of artificial intelligence. Are you aware of all the ways GenAI can help you run a real estate business? Sales, marketing, customer support, and finance can all benefit from applying AI in their daily operations. Solo agents can use Agently to access weekly coaching, set and track production goals, and even market their business and generate leads with the included social media templates and done-for-you social media ads.

Adding one or more of these real estate apps to your toolbox can help you accomplish important tasks and goals on the road. There’s no need to rush back and forth from your desk to showings when you can use power-packed real estate apps to manage important tasks everywhere you go. Chat with your clients, ChatGPT App edit your social media posts, create property videos, research prospects, assign and nurture leads across your team, and so much more. As Dubai’s stratospheric real estate market scales ever higher, property buyers are getting help from new tools that use artificial intelligence to evaluate prices.

Train the models using historical data, enabling them to identify patterns and make accurate predictions. Validate the models to ensure they deliver reliable insights that can inform business decisions. The proposed regulation — the first of its kind — comes at a time when the real estate is already dealing with lawsuits over unsolicited texts and calls. Lofty is a U.S.-based startup backed by several prominent investors, including Y Combinator and Rebel Fund, with a five-year track record without any regulatory or legal action taken against them. The company charges a 2.5% marketplace fee on buy and sell orders for traded properties on the Lofty marketplace. The token holders of that property start to immediately earn rental yield, paid out daily.

In a market as slow as this one, even finding numbers to call becomes a challenge; tech becomes useless if it’s being wasted on the wrong potential clients. This upgrade is now live on the Zillow app for iOS® and Android™ devices, and will be coming soon to Zillow.com. Zillow’s enhanced search takes users’ queries and scans millions of listing details to bring relevant results to the surface. At the same time, the feature is training machine learning models to better respond to search queries that use natural, human-like sentences. JLL Falcon is designed to unlock the true power of data to find greater efficiencies and ensure faster, smarter decisions.

Additionally, predictive analytics can uncover trends that may not be apparent to human investors, providing a competitive edge in the market. This results in a more efficient property search process, displaying relevant listings that match specific criteria. For instance, if a user frequently searches for properties with certain features, the AI algorithm will prioritize listings that meet those preferences. This not only saves time but also enhances the overall user experience by presenting the most relevant options.

Lofty enables investors to access the illiquid real estate market by providing tokenized fractional ownership in U.S. rental properties. On the Lofty marketplace, you can purchase tradable, blockchain-based tokens that represent fractional ownership, opening up the real estate market to small investors who cannot afford to make a 20% down payment on a property. Rental yields are paid out daily, and token holders can benefit from an increase in the property’s value, making Lofty tokens a potentially lucrative investment. Lofty is an online real estate investment platform that enables you to purchase a fraction of a property starting with as little as $50. On Fiverr, an online marketplace for freelance services, a glut of listings has popped up offering agents potential leads on prospective buyers or sellers.

Of course, you’ve heard of ChatGPT, but other up-and-coming writing tools include Bard, Google’s newest entry into the world of artificial intelligence. In early-2023, CNN reported that real estate agents could no longer imagine living without OpenAI’s solution. Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Serve uses AI-powered technology from Sclera, integrating building systems and assets to deliver improved facilities management. Access more insights for the banking and capital markets, commercial real estate, insurance, and investment management sectors.

Video allows your audience to get to know you and your personality and helps them make connections that keep them coming back to your brand. Flick helps you write and schedule posts for Instagram, Facebook, LinkedIn and TikTok. Think of it real estate messenger bots like a copywriting assistant who can help you cut your writing time in half, all for less than the cost of four lattes each month. More often, individual agents are also being tied to class action lawsuits over unwanted texts or calls.

As an example, ReimagineHome harnesses various proptech advancements like AI, virtual reality, and smart home devices to enhance the homebuying, renting, and property management experiences. The transition from paper-based business rates management to a digital platform involved collaboration with Rossum, a document processing platform, and Open Box, experts in Robots-as-a-Service. In just a few weeks, they successfully established a cognitive data capture solution, reducing manual document processing time by an impressive 70%. AI and ML technologies, including machine learning algorithms, are revolutionizing the real estate sector, particularly by streamlining manual processes that have traditionally been paperwork-intensive.

• For example, an AI system might analyze data from various sources to predict which neighborhoods are likely to experience significant growth in property values.
• The startup’s cheapest plan costs $12 per month and includes six photos, while the most expensive plan costs $69 per month and comes with 250 photos.
• It’s the agents at the bottom — those just getting into the industry who’ve only managed to close a handful of sales — who starve.
• It allows sales representatives to invest their efforts in the most qualified leads, which will likely convert into sales.
• This advanced technology offers a more convenient approach through self-guided property viewings, saving time for both tenants and property managers.

However, there is no one-size-fits-all implementation strategy across all use cases, and there may be tradeoffs for using certain approaches over others. That said, if they want to prioritize cost savings for a similar solution, using an existing application or third-party API may be a more efficient approach, with the tradeoff being additional potential data privacy risk. For now, Monopolio aims to become the best ally for consumers and brokers interested in having better information to carry out their services. They have an MVP that is already circulating among a select list of users who are part of the real estate industry.

A common realtor can’t evaluate all the small details and visualize the right price. The application of artificial intelligence in real estate can help businesses provide correct information about a particular property. For instance, AI can evaluate the seasonal light disparities and verify realtors’ adverts for ‘sunny’ homes. It also evaluates the property features like home décor, age, size, number of rooms, etc., to decide on a viable price range.

I approached a dark, narrow house at the end of the block, found the key in the bushes, and let myself in. This tactic usually worked, but after a while, it started to sound like a taunt. She was female and most certainly white, though no one had explicitly told us so. My recruiter had assured me that my sophisticated language skills qualified me for the position. The moment I logged on to the command station, messages stacked up in real time. Each message made a ping when it hit the inbox, a ping I soon learned was impossible to mute, and often the messages arrived in such quick succession that the pings stuttered and ricocheted off one another.

DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the “Deloitte” name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see /about to learn more about our global network of member firms. Firms should also remember that financial KPIs are not the only indicators of success in generative AI technology adoption. The bet is to improve the relationship between brokers and consumers so that once the type of real estate development is chosen, Monopolio becomes an ally by offering the best credits and deals for the end recipient.

Collect and organize data from diverse sources such as property listings, customer interactions, market trends, and transaction records. Ensure the data is accurate, complete, and up-to-date, and implement measures to safeguard sensitive information and comply with data privacy regulations. Begin by evaluating your current processes to identify inefficiencies and opportunities where AI can make a significant impact. Set clear, defined objectives for AI integration, whether it’s enhancing customer service, streamlining property management, or optimizing marketing efforts.

The journey to becoming a market leader

You can use their scheduling tool to set and forget your posts, including getting a hand from their content creation tool. Later also offers a link in bio tool to help convert your followers, which you can use to drive traffic to your real estate website, event pages, and more. One of its more impactful tools is its analytics, helping you understand what content is worth investing in creating, along with the who, what, and where of your online audiences.

Use smart tech to make buildings and spaces more energy-efficient, lowering costs and environmental impact while increasing value. “We realized that there was an opportunity to offer subordinated loans for residential developments in Mexico. So, we started as a fund providing subordinated loans,” explains Combe, CEO of the company, in an exclusive interview with Contxto. The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®.

Bear in mind that copywriters don’t usually work on success fees, i.e., receive remuneration only after the property is sold. Selling a property includes a series of steps – scheduling viewings, negotiating prices, taking property photos, etc. While all of these tasks are necessary to close a sale, not all hold the same business value, and some, like writing property listing copy, are more time-consuming than others. According to a report from business networking platform Alignable, 31% of real estate firms struggled to pay rent for their office in January. Last year, the commission shut down a robocalling campaign from MV Realty, a real estate brokerage that was sending out robocalls with misleading claims about mortgages. A whistleblower from the company told a Seattle news outlet that employees were directed how to use software called PhoneBurner and required to make at least 450 calls per day.

Using the right tools to create and edit polished or purposely casual videos will help you stand out and get noticed in crowded social media spaces like TikTok and Instagram Reels. But it does offer a handy content calendar, and it’s quite a deal compared to hiring a social media manager or graphic designer (or both). It’s founded by real estate professional Haley Ingram, who understands the struggles agents have carving out time for social media marketing.

The firm has already partnered with the San Francisco Association of Realtors, the Miami Association of Realtors and Broward, Palm Beaches & St. Lucie Realtors to access their respective multiple listing services. The firm will support all of its agents’ transactions through July, according to Martin. Jucica is designed to feel like interacting with a human agent, including small touches like showing when she is “typing” a reply.

The option for prospective buyers to take virtual tours of properties boomed in 2020 out of necessity, but might just be here to stay with powered-up tools from artificial intelligence. And, if the views and shares of our recent ChatGPT blog are any indication, real estate agents love the idea of using AI to help streamline their business. Here’s how using AI to convert images into property descriptions is boosting productivity for companies in the real estate industry.

Finding the right mix of real estate marketing tools can help you revolutionize how you connect with potential clients, be more productive and, ultimately, grow your business. Use these real estate marketing tools to streamline your workflow and get in front of more potential buyers and sellers to close more deals this year. When you’re not stressed out from handling admin and marketing tasks and getting bogged down in tech, you can simply show up as yourself at showings, walk-throughs, on social media , at in-person events — and at the closing table.

The goal of proptech is to optimize real estate transactions, boost operational efficiency, and elevate the overall experience for buyers, sellers, renters, agents, and property managers alike. AI techniques may help real estate marketers identify patterns, generate insights, and understand consumer behavior. They also help personalize communications, create automated video material, and enhance the client experience in real estate marketing. Bonacina also says it was important for the startup to build something that is easy to use compared to other generative AI tools. House staging is a significant part of the real estate industry, and while Realtors have traditionally staged houses physically before posting a listing, it’s an expensive and time-consuming process. A startup called Virtual Staging AI is making it possible for Realtors to virtually stage a house with the help of generative AI.

Generative AI tools come with computer vision capabilities, i.e., they can analyze photos of the property and create a description based on what it ‘sees’. You can foun additiona information about ai customer service and artificial intelligence and NLP. Things like exterior and interior colors, closest surrounding, and the number of stories above ground will all be taken care of. The real estate professionals only need to provide information that can’t be derived from the image, like year of construction, location, or heating type.